Content Marketing | Product Marketing Strategy | Storytelling
Video is everywhere.
LinkedIn feeds, landing pages, product launches, employer branding, ads, webinars—you name it. And because everyone is doing video, many companies feel they should too.
Continue reading “The mistake of “doing video just to do video””
Turning cultural adaptation into a creative universe.
As an Ecuadorian living in Germany 🇪🇨🇩🇪 I quickly noticed a missing narrative online: the internal experience of cultural adaptation.
We often hear about paperwork, language learning, or bureaucracy, but not the emotional reality happening inside our heads as migrants. To fill that gap, I created “Clau and the C.R.A.N.I.U.M Crew,” an AI-powered universe where my inner voices come to life as animated characters.
What started as a personal exploration became a full character IP with visual consistency, narrative intent, and a multiplatform strategy—built entirely with AI tools.
Let your imagination fly. A good music videoclip cannot be made without first creating a good script.
If you have clicked on this article, it is because you want to know the steps we have to follow to create a good script for a music videoclip.