When sales shrugs at your marketing magic (and what to do instead)

You know that feeling? You pour hours — no, days — into crafting the perfect content, sales sheets, one-pagers, emails, battle cards, and that deck you were genuinely proud of. And then… crickets from Sales.

Guess what? You’re not alone. According to industry research, up to 90% of marketing content never gets used by sales. Yes, really. That’s not just bad luck… it’s a systemic disconnect and a massive opportunity.

Continue reading “What to do when sales doesn’t use your material”

You didn’t choose “Startup Marketing”… it chose you

When people hear “startup marketing,” they picture sleek campaigns, unicorn-level growth, and flexible hours while sipping oat-milk lattes that smell like ambition. Reality check: you’re more likely to be wearing all hats, including the thrift store one. 🧢

Continue reading “What no one tells you about working in marketing at startups (but everyone thinks)”

As 2025 comes to an end, I find myself looking back at one of the most challenging — and transformative — years of my professional life.

This wasn’t a year of linear growth.
It was a year of friction. Of doubts. Of uncomfortable conversations.
And ultimately, of becoming.

Continue reading “What 2025 taught me about Marketing, identity, and becoming a Product Marketing Manager”