Content Marketing | Product Marketing Strategy | Storytelling
Let’s be honest: “marketing and sales alignment” sounds like one of those phrases you see in a corporate slide deck… right next to “synergy” and “growth mindset.”
But here’s the thing: when marketing and sales are actually aligned, revenue feels smoother, launches feel lighter, and Slack messages get significantly less passive-aggressive.
Continue reading “How to align Marketing and Sales (Without losing your mind)”
Let’s be honest:
Most “cross-functional collaboration” feels less like a well-oiled machine and more like three people trying to steer the same car… from different seats.
Product is obsessed with roadmaps.
Sales wants deals now.
Marketing is somewhere in between, translating, positioning, and quietly putting out fires.
The result?
Friction. Misalignment. Endless meetings that could have been an email.
Continue reading “How to work with Product, Sales and Marketing — Without the friction”