Content Marketing | Product Marketing Strategy | Storytelling
For years, video has been living in the branding corner.
Big emotions. Big visuals. Big budgets.
Great for awareness — but often disconnected from what actually makes a product sell, scale, and retain users.
That’s a mistake.
Continue reading “Video is not (just) branding: Why it’s one of your strongest product tools”
Let’s be honest:
Most “cross-functional collaboration” feels less like a well-oiled machine and more like three people trying to steer the same car… from different seats.
Product is obsessed with roadmaps.
Sales wants deals now.
Marketing is somewhere in between, translating, positioning, and quietly putting out fires.
The result?
Friction. Misalignment. Endless meetings that could have been an email.
Continue reading “How to work with Product, Sales and Marketing — Without the friction”
A behind-the-scenes look at how PMM work actually happens.
If you Google “What does a Product Marketing Manager do?”
you’ll probably find something like:
▸ Writes messaging
▸ Supports Sales
▸ Launches products
▸ Creates decks
All true.
Also… wildly incomplete.
Because real Product Marketing doesn’t start with slides.
It starts with confusion.
Continue reading “What a Product Marketing Manager really does?”
And yes, your interview-at-6-a.m. skills still matter.
If you’re a former journalist stepping into the world of product marketing, you’re not starting from zero. You’re arriving with a storytelling superpower most marketers would trade their entire Notion setup for.
Today’s buyers don’t want more features. They want meaning. They want clarity. They want to feel something before they commit. And who understands this better than someone trained to uncover angles, craft narratives, and communicate with precision?