From Journalist to Product Marketer: How storytelling power can help you create content that sells

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And yes, your interview-at-6-a.m. skills still matter.

If you’re a former journalist stepping into the world of product marketing, you’re not starting from zero. You’re arriving with a storytelling superpower most marketers would trade their entire Notion setup for.

Today’s buyers don’t want more features. They want meaning. They want clarity. They want to feel something before they commit. And who understands this better than someone trained to uncover angles, craft narratives, and communicate with precision?

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