Content Marketing | Product Marketing Strategy | Storytelling
Let’s be honest: “marketing and sales alignment” sounds like one of those phrases you see in a corporate slide deck… right next to “synergy” and “growth mindset.”
But here’s the thing: when marketing and sales are actually aligned, revenue feels smoother, launches feel lighter, and Slack messages get significantly less passive-aggressive.
Continue reading “How to align Marketing and Sales (Without losing your mind)”
For a long time, I thought my job should be enough.
Enough creativity.
Enough fulfillment.
Enough meaning.
Spoiler: it wasn’t.
For years, video has been living in the branding corner.
Big emotions. Big visuals. Big budgets.
Great for awareness — but often disconnected from what actually makes a product sell, scale, and retain users.
That’s a mistake.
Continue reading “Video is not (just) branding: Why it’s one of your strongest product tools”
Looking for a job can be exciting… and exhausting.
I’m not an HR expert, a recruiter, or a career coach, just someone who has gone through the job-hunting process multiple times, in different roles, countries, and stages of life.
You’ve seen them.
Beautiful brand decks. Perfectly curated Instagram grids. Thoughtful blog posts with clever headlines. Clean typography. Gorgeous visuals.
And yet… nothing happens.
No traction. No engagement. No leads. No momentum.
Continue reading “Why so many content strategies fail (Even when they look great)”
Let’s be honest:
Most “cross-functional collaboration” feels less like a well-oiled machine and more like three people trying to steer the same car… from different seats.
Product is obsessed with roadmaps.
Sales wants deals now.
Marketing is somewhere in between, translating, positioning, and quietly putting out fires.
The result?
Friction. Misalignment. Endless meetings that could have been an email.
Continue reading “How to work with Product, Sales and Marketing — Without the friction”
Video is everywhere.
LinkedIn feeds, landing pages, product launches, employer branding, ads, webinars—you name it. And because everyone is doing video, many companies feel they should too.
Continue reading “The mistake of “doing video just to do video””
A behind-the-scenes look at how PMM work actually happens.
If you Google “What does a Product Marketing Manager do?”
you’ll probably find something like:
▸ Writes messaging
▸ Supports Sales
▸ Launches products
▸ Creates decks
All true.
Also… wildly incomplete.
Because real Product Marketing doesn’t start with slides.
It starts with confusion.
Continue reading “What a Product Marketing Manager really does?”
And yes, your interview-at-6-a.m. skills still matter.
If you’re a former journalist stepping into the world of product marketing, you’re not starting from zero. You’re arriving with a storytelling superpower most marketers would trade their entire Notion setup for.
Today’s buyers don’t want more features. They want meaning. They want clarity. They want to feel something before they commit. And who understands this better than someone trained to uncover angles, craft narratives, and communicate with precision?
Artificial Intelligence can be brilliant…
…until it suddenly isn’t.
Marketers and companies everywhere are using AI for content, video, copywriting, product visuals, automation. You name it. But here’s the uncomfortable truth:
👉 AI doesn’t magically fix weak ideas, missing strategy, or badly written prompts.
In fact, a bad prompt can make your brand look chaotic, cheap, or straight-up unhinged.