Content Marketing | Product Marketing Strategy | Storytelling
Let’s be honest:
Most “cross-functional collaboration” feels less like a well-oiled machine and more like three people trying to steer the same car… from different seats.
Product is obsessed with roadmaps.
Sales wants deals now.
Marketing is somewhere in between, translating, positioning, and quietly putting out fires.
The result?
Friction. Misalignment. Endless meetings that could have been an email.
Continue reading “How to work with Product, Sales and Marketing — Without the friction”
Video is everywhere.
LinkedIn feeds, landing pages, product launches, employer branding, ads, webinars—you name it. And because everyone is doing video, many companies feel they should too.
Continue reading “The mistake of “doing video just to do video””
As 2025 comes to an end, I find myself looking back at one of the most challenging — and transformative — years of my professional life.
This wasn’t a year of linear growth.
It was a year of friction. Of doubts. Of uncomfortable conversations.
And ultimately, of becoming.
A behind-the-scenes look at how PMM work actually happens.
If you Google “What does a Product Marketing Manager do?”
you’ll probably find something like:
▸ Writes messaging
▸ Supports Sales
▸ Launches products
▸ Creates decks
All true.
Also… wildly incomplete.
Because real Product Marketing doesn’t start with slides.
It starts with confusion.
Continue reading “What a Product Marketing Manager really does?”
And yes, your interview-at-6-a.m. skills still matter.
If you’re a former journalist stepping into the world of product marketing, you’re not starting from zero. You’re arriving with a storytelling superpower most marketers would trade their entire Notion setup for.
Today’s buyers don’t want more features. They want meaning. They want clarity. They want to feel something before they commit. And who understands this better than someone trained to uncover angles, craft narratives, and communicate with precision?
Artificial Intelligence can be brilliant…
…until it suddenly isn’t.
Marketers and companies everywhere are using AI for content, video, copywriting, product visuals, automation. You name it. But here’s the uncomfortable truth:
👉 AI doesn’t magically fix weak ideas, missing strategy, or badly written prompts.
In fact, a bad prompt can make your brand look chaotic, cheap, or straight-up unhinged.
Turning cultural adaptation into a creative universe.
As an Ecuadorian living in Germany 🇪🇨🇩🇪 I quickly noticed a missing narrative online: the internal experience of cultural adaptation.
We often hear about paperwork, language learning, or bureaucracy, but not the emotional reality happening inside our heads as migrants. To fill that gap, I created “Clau and the C.R.A.N.I.U.M Crew,” an AI-powered universe where my inner voices come to life as animated characters.
What started as a personal exploration became a full character IP with visual consistency, narrative intent, and a multiplatform strategy—built entirely with AI tools.
Spoiler: Everything you’re about to see is 100% AI-generated
AI has officially entered its chaotic, magical era — and I’m here for it.
What started as a quiet afternoon, one real photo, and a burst of curiosity turned into a full gallery of convincingly realistic scenes… including a fake jam session with a world-famous pop star.
Welcome to the behind-the-scenes of how I used Nano Banana AI, Google’s new image generation and editing tool, to create content that makes you look twice.
Continue reading “How I turned one afternoon into a fake celebrity collab – With Nano Banana AI”
It’s already April! That’s right, that’s how fast this year has gone by.
In today’s fast-paced and ever-changing digital landscape, staying on top of the latest marketing trends and strategies is essential for businesses looking to reach and engage with their target audience effectively.
Continue reading “8 must-know Marketing tips to dominate 2023 and beyond!”
If you got here, it’s because you want to know what mistakes to avoid if you want to be Agile.
Most companies are nowadays on an Agile transformation journey, and for good reason. Agile has proven to raise companies’ ability to deliver value to clients, and faster.
Continue reading “Avoid these mistakes if you want to be Agile”