Hola, Hallo, Hellooo!

Who am I?

Funny question, right? Probably one of the hardest to answer.
But here’s my best shot — I’m a creative marketer who turns complex ideas into stories people actually get (and remember).

I bridge product marketing, content strategy, and storytelling to make tech sound simple — and valuable.

What I do?

I help SaaS and tech brands that struggle to explain what they do — or sound too technical to connect.

I blend creativity, data, and storytelling to make brands sound more human (and less like robots).

Which is kind of ironic, considering I’m actually pretty good at working with robots too — HeyGen, Gemini, ChatGPT — name it.

How I work?

Fast, curious, collaborative. I dive deep into products, markets, and customer insights to create strategic content that resonates. I love making teamwork feel effortless (and fun).

If I don’t know something, I’ll research it, ask experts, or experiment until I do.

A quick confession…

I asked AI to write this about me once. It almost nailed it — except for the part where it said I’m “a marketing machine.”

I’m definitely not that. I use AI-powered marketing tools to amplify creativity and performance, not to replace it.

What I believe?

Great marketing isn’t about being loud — it’s about being clear, clever, and genuinely useful.

And when it works, it creates that moment when someone finally says:
“Ohhh… now I get it.”

Keep scrolling to see how I bring that to life…

Click on portfolio

 

About me!

Creative mind. Marketing enthusiast. Explorer at heart.

I turn ideas into impact—whether through marketing, entrepreneurship, or storytelling. With a background in journalism and a passion for creativity, I craft strategies that don’t just sell but connect.

I thrive on new challenges, new places, and new ideas. From launching marketing campaigns to climbing rock walls and exploring cultures worldwide, I believe growth happens outside the comfort zone.

Curious to know more?  Let’s dive in.

Professional Career

From Journalism to Marketing — A story of ideas in motion

From storytelling to strategy, I’ve built a career that connects creativity with impact. Here’s a snapshot of the journey so far 👇

🚀 Content & Product Marketing Management  | Taxdoo (Germany)

Launched go-to-market strategies, connecting marketing, product, and sales for seamless execution.

 Produced and scripted 40+ video assets yearly using AI tools (HeyGen, Gemini, VEO, ChatGPT) for ideation and automation.

 Increased website traffic by 35% through optimized product pages.

Supported cross-channel campaigns and data-driven performance analysis.

 Owned the development and execution of the Taxdoo product tour, which improved lead conversion rates by 40%.

Led the expansion into the Spanish market, engaging 30% of Spanish-speaking customers.

🎬 Entrepreneur & Founder | Haro Media & Films (Ecuador & Spain)

Built and managed my own marketing & production business.

Reinvented a music band’s image — landing 3 contracts in one month.

Produced documentaries, commercial videos, and product photography for diverse clients.

📰 Journalist & Storyteller

Tourism Magazine | La Agencia de Viajes

Covered international events, conducted interviews with industry leaders, and created 25+ articles per month.

Interviews with ministers, CEOs and owners of large hotel chains and airline managers.

 Increased ad sales by 90% while leading Ecuador’s editorial section.

Investigative Journalism | Quito Cables

Led an in-depth investigation into a $44M urban project, analyzing its impact on 180,000 residents.

🏡 Real Estate & Marketing | Nomad Realty

Redesign, edition and dispatch of advertising campaigns.

Managed 300+ leads/month, directed advertising campaigns, and revamped brand communication.

Download the resume ツ

Blog

Welcome to my blog!

I’ve been meaning to start this for a while—so here we are! 🚀

This space is where I share insights, experiences, and everything I’ve learned throughout my professional journey. From marketing and entrepreneurship to storytelling and creativity, you’ll find a mix of knowledge, ideas, and maybe a few unexpected twists.

Take a look! Read my latest articles here.